Jenkins Legal & Advisory Redefine Their Purpose
- intouch Magazine
- Aug 1, 2022
- 2 min read
The Newcastle CBD has built a strong reputation for being the hub of legal expertise and services, with a range of businesses operating out of the area.
Among the list of businesses is Jenkins Legal Services, based on Hunter Street, who understood that to stand out from the crowd, they needed to redefine and refresh their purpose to align with the business community they serve.
Established in 2014, like many businesses, their core services have changed throughout the years in response to the needs of their clients and community.
Legal Director Micah Jenkins said that after years of finessing their approach for their clients, it felt appropriate and fitting to incorporate that into the business brand.
“We’ve worked hard to establish ourselves as a trusted legal team in the region as Jenkins Legal Services, but a major part of this was about providing more than just legal advice,” Micah said.
“To demonstrate our commitment to a holistic approach, it was time to hit the refresh button on our brand and to start communicating as Jenkins Legal & Advisory. In line with the updated trading name, the business now has a refreshed logo, transitioning its brand into something more dynamic. The new logo features sharper edges to demonstrate their cutting-edge approach while still incorporating the historic blue colour palette that has been with them from the start. It also incorporates a strong orange to signal the bold shift that makes them unique to the Hunter legal sector.
General Manager Louise Williams said that refreshing the company's look had come at an opportune time, as businesses are finding their feet in the ‘new normal’ environment.
“We established Jenkins Legal Services eight years ago and can’t believe the growth we’ve experienced since then,” Louise said.
“This is an exciting moment in our history, and we hope our clients and business community love the approach we’ve worked so hard to establish since our inception.”
To learn more about the Jenkins Legal & Advisory team and their range of services, visit www.jenkinslegal.com.au
